Dr. Linnie S. Carter, APR, the president and CEO of Linnie Carter & Associates LLC and a
community college vice president, co-presented during the CASE All Districts Conference on
Feb. 16, 2021.
The topic for the virtual event was “Persona Marketing: What Is It? How Do You Do It and
Exceed Expectations?” During the presentation, the speakers discussed:
- Developing a process to define your personas
- Establishing the expectations
- Finding YOUR personas
- Launching the campaign
- Assessing, assessing, assessing
For information about how Dr. Carter can speak at your event, please visit https://linniecarter.com/services/speaking-engagements/ and https://linniecarter.com/contact/.