More and more businesses are beginning to realize the power of using web-based informational methods, such as blogs, to promote their organizations and/or products. Blogs help to put a face with a name and gives readers an insight into the thoughts, feelings, concerns and/or interests of organizations and individuals. Blogs can cause visitors to feel more deeply connected to an organization or individual. That connection often results in a higher propensity to use the organization or individual’s services or products.
One of LCA’s clients hired LCA to develop a blog as part of a promotion effort. The client uses the blog to discuss topics related to his field of interest as well as to inform readers about his new products, upcoming speaking engagements and tips.
Examples are reflected in our portfolio.