LCA was asked to research and write an op-ed piece for a client in support of proposed higher education-friendly legislation. LCA recommended that students be interviewed and that their quotes be included to localize and strengthen the impact of the piece. LCA then researched the topic, secured the necessary release forms from the students, included the students’ quotes and wrote the piece. The client was very pleased with the piece, which included the reasons why the community should support the legislation and a call to action. The article appeared in several publications within a few days of being distributed.