Public relations is all about communication, and one aspect of communicating is sharing success stories with constituents.
One of LCA’s higher education clients realized that it was not sharing its story with its various stakeholders, so the client worked with LCA to identify students, alumni and faculty members to profile. LCA conducted interviews with the subjects and wrote profiles about each individual. LCA handled the process from beginning to end, allowing the client to focus on other projects. Not only did the profiles highlight the individuals, but the profiles also served to inform readers and promote the various academic programs with which the students, alumni and faculty members were affiliated.
The profiles were used on the client’s website and in a variety of promotional materials. The personal stories of triumph and success grabbed readers’ attention and provided insight into the client’s various programs.